Business
Should Harley-Davidson’s CEO Be Removed For Implementing Woke Policies?
Should Harley-Davidson’s CEO Be Removed For Implementing Woke Policies?
Here’s The Scoop
Harley-Davidson, an iconic American brand, has recently taken a bold stance by announcing the end of its Diversity, Equity, and Inclusion (DEI) initiatives. This decision comes amidst increasing pressure from their dedicated customer base and a significant backlash on social media.
“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” Harley-Davidson stated.
However, the statement clarified that the company has not operated a DEI function since April 2024 and currently does not have any hiring quotas or supplier diversity spending goals.
The move to renounce DEI initiatives is a clear response to the overwhelming discontent from their loyal bikers, who have long felt neglected. Harley-Davidson’s reassessment of employee training programs and sponsorships aims to prioritize its core customers, including first responders, active military members, and veterans.
Jesse Clay, a former U.S. Navy SEAL and dedicated Harley-Davidson rider, expressed mixed feelings, “I think it’s great. But they never should have changed in the first place. Let’s see what actually happens.”
For years, hardcore bikers have voiced their frustration, feeling abandoned as the company sought to attract more upscale riders. This dissatisfaction reached a boiling point in July when social media influencer Robby Starbuck exposed several controversial policies at Harley-Davidson.
“@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke,” Starbuck shared with his over 528,000 followers on X.
In an interview with Fox News Digital, Starbuck highlighted the impact of his movement, which aims to eliminate woke policies in corporate America.
“Corporations can’t ignore our movement anymore. They have to take us seriously. They made this statement because we’re obviously having an impact on their customer base.”
Starbuck proudly mentioned his movement’s success in pushing similar changes at John Deere and Tractor Supply Co. However, he remains critical of Harley-Davidson’s leadership.
“They can be saddened all they want. I got the changes we wanted, but we still want the CEO [Jochen Zeitz] gone, too,” he stated. “His world does not include bikers. This statement sounds like a board decision and not his decision. I’d be surprised if he was OK with this decision.”
What do you think? Let us know by participating in our poll, or join the discussion in the comment section below!
Crossram
August 24, 2024 at 7:49 am
Go Woke Go Broke
O'Brien
August 24, 2024 at 10:41 am
fuck that Nazi commie shitbag, he needs to stay the fuck out of American pride & heritage, them damn fruitcakes are already over the top this is crossing the fucken line & I don’t mean their damn cross dressing mental basket case line either…as a USMC vet, enough is enough,DO NOT rattle our cages, the door is bound to come open & then you’ll REALLY feel the True meaning of your so fucken called “oppression”
Roadking
August 26, 2024 at 8:04 am
Love it! Tell us how you really feel!! Thank you for your service
Walter W. Hedge
August 24, 2024 at 12:16 pm
According to Matthew chapter 5, Jesus was “woke”.
Too many people claim to be Christians who do not follow the teachings of Jesus.
Dear God,
Please send Your Son back to earth to establish Your new world order.
AMEN
Jerry C.
August 24, 2024 at 6:04 pm
Walt, please keep your crazy to yourself!
Jerry C.
August 24, 2024 at 6:05 pm
Does anyone really care what a maker of Moroncycles does?
Festus
September 19, 2024 at 7:55 am
You will care, Jerry, when your 6 year old boy comes home from school in a dress.
jim
August 24, 2024 at 8:35 pm
He should be allowed to do what he thinks best, until the company goes broke,like Coors Light
Festus
August 26, 2024 at 8:13 am
That’s bud light going broke for lying about a man becoming a woman. Coors is doing great! It’s the lies that get ya.